My roles as a business coach and trainer have helped me gain a deep understanding of my clients - most of whom are multinational companies and entrepreneurs - and find the best solutions for their needs.


I am a man of education, practicality and energy. For the past 23 years, I have helped some of the world's largest companies and more than 14,000 people in 20 countries and 5 continents achieve their goals through leadership and individual and team coaching programs. I train CEOs, VPs, executives or entrepreneurs or their teams and am a Master Trainer and systemic coach with experience in areas such as leadership and teams, motivation, personal productivity and performance. So far, I have worked with over 70 companies and public institutions in Romania and abroad in industries such as finance, telecommunications, oil, insurance, FMCG, pharmaceuticals, industry, services and IT.

I work internationally with The Ken Blanchard Companies and its global partners, Meta-Systeme Coaching and in Romania I collaborate with Human Invest.

I like working with people through a practical and to the point approach, combined with personal examples. I aim to create a captivating learning experience with many ahas. In coaching I use a systemic approach and provide my clients with space for reflection, analysis and help them identify options for their situations.

Involvement in international projects has helped me to have a deeper understanding of the Eastern and Western worlds, so that I can see the more subtle differences between different mentalities and nationalities. This experience helps me to better connect with the people I work with and to "speak their language" to them.
My experience as a trainer began in 1996 and that of a coach in 2006. I first became a manager in 2002 and since then, I have fulfilled this role alongside that of trainer and coach.

years experience in training

participants from 20 countries

experience in business coaching

In 2007 I was recognized as the trainer of the year in Romania, being nominated again as the trainer and coach of the year in 2008 and 2011.

92% of the coaching clients I have worked with so far and gave me feedback, say that the coaching process helped them get what they wanted.

I have been a trainer for over 23 years and I have the following 6 topics on which I currently support trainings and speeches:

Motivation and Values




Systemic coaching


Leading change processes


Team performance


Emotional intelligence

Part of my job is to share the ideas I discover and test them in a short format in front of a large audience.

Thus, we gave speeches in front of thousands of people from 5 continents to inspire them and challenge their mentality on topics such as leadership, productivity, motivation, change and performance.

Since 2016, i offer the general public tools and methods for activating healthy motivation, increasing productivity, improving relationships and personal satisfaction. I have been searching and gathering these tools and methods for years, personally testing them, internationally validated and have tens of years of research and experience behind them, being shared by many thousands or tens of thousands of people around the world.
I wrote over 15 articles about leadership and motivation and the word before the Romanian edition of the book "The new science of motivation", by Prof. Susan Fowler.
My mission is to help those who want to live their personal or professional life with more meaning and more productive, to find that balance between the way they share their energy and time.



I grew up in a family of teachers, my father's history and my mother's music. It seems that in a way I also took the passion to help people evolve. When I was little, I remember going to share any information I read somewhere with my parents or those around me. I always felt an inner need to give others what I know, not to keep it just for myself. This need made me want to know as much as possible about the world we all live in. Let me understand how it works. This also led me to break away from the legal profession and to embrace the trainer profession 23 years ago and 13 years ago, the coaching profession. To me, they are professions, not trades. I do them with pleasure. And I think I came to practice them with passion over time, always practicing, patiently or impatiently.

I would have liked to have a coach to help me get going when my father died and I was 25 years old. I didn't have it, then there was no such thing in Romania. I did my best.

I wish that when I became a manager in 2002, I would have had management training BEFORE taking over the role. To know what I'm up to. And yes, I would have used a coach many times in the years that followed. I would probably have avoided many mistakes or not reinvented the wheel. So my wish is to be able to help people who want to grow. That is, so that others do not have the shortcomings that I had. I probably have "savior syndrome" even though I know you can't "save" them all.

My mentors

I take inspiration from them, having the privilege of knowing them personally and of having worked with them in the over 23 years of work.

From left to right: Susan Fowler, Ken Blanchard, Alain Cardon MCC, Dr. Drea Zigarmi, Dr. John Demartini